Two Shoppers, Two Different Amazons: BTR Media CEO Destaney Wishon on the Customized SERP

This week's we dig into a recent Amazon science paper on whole-page optimization and what it means for brands. It's less founder-journey, more roll-up-your-sleeves str...

The Dual Flywheel: PPC Ninja CEO Ritu Java on Winning Both A9 and Alexa for Shopping

Episode 2 is a tactical deep dive into how brands stay visible on Amazon as AI reshapes search. Andrew sits down with Ritu to map how the old keyword world (A9) and th...

Alexa for Shopping: the New Playbook for Agentic Commerce Optimization on Amazon

Scot Wingo sits down with Andrew Bell, ReFiBuy's new VP of Research and host of the new RetailPlaybook channel, for a deep dive on Alexa for Shopping, Amazon's patent ...

Welcome to RetailPlaybook

Welcome to RetailPlaybook, hosted by Andrew Bell and provided by ReFiBuy, equips brands with cutting-edge research, original playbooks, and future-proof strategies to ...